In a world dominated by online dating algorithms and swiping left or right, SBS introduces a refreshing take on love and connection with its latest show, “The Matchmakers.” Premiering on Wednesday 14 February 2024, just in time for Valentine’s Day, this captivating series delves into the intricate world of traditional matchmaking, shedding light on a timeless practice in the modern era.
AMUST, recently had an exclusive preview of “The Matchmakers” and the opportunity to talk with Sheikh Alaa Elzokm, a prominent figure in the world of traditional matchmaking and a key personality on the show.
The anticipation surrounding the series is palpable, as it promises to provide a unique perspective on love and relationships.
Sheikh Alaa Elzokm, renowned for his expertise in traditional matchmaking, shared insights into the show’s concept and its significance in today’s fast-paced, technology-driven society.
According to Sheikh Alaa, “The Matchmakers” seeks to bridge the gap between modern dating practices and the timeless values of traditional matchmaking.
The TV show takes viewers on a journey through the intricacies of matchmaking, exploring cultural nuances, family dynamics, and the emotional rollercoaster that is finding a life partner. Each episode introduces a new set of participants, allowing audiences to witness the art of connection unfold before their eyes.
“The Matchmakers” aims to challenge preconceived notions about arranged marriages and traditional matchmaking. It showcases the compatibility assessments, thoughtful considerations, and expert guidance provided by Sheikh Alaa and his team of skilled matchmakers. The show emphasises the importance of shared values, family approval, and genuine connection in the quest for true love.
Sheikh Alaa Elzokm expressed his excitement about being part of a project that not only entertains but also educates viewers about the beauty of traditional matchmaking. He believes that “The Matchmakers” has the potential to spark meaningful conversations about love, relationships, and the cultural significance of finding a life partner.
The exclusive preview revealed captivating scenes, from initial introductions to heartwarming success stories. The diverse range of participants adds depth to the narrative, highlighting the universal desire for love and companionship that transcends cultural boundaries.
“The Matchmakers” promises to be a breath of fresh air in the realm of observational documentary series, offering viewers a break from the scripted drama often associated with the genre. It invites audiences to witness the authenticity of human connections, emphasising the value of tradition in the pursuit of lasting relationships.
As the premiere date approaches, anticipation for “The Matchmakers” continues to build. SBS has once again curated a compelling narrative that combines entertainment with cultural exploration. Whether you’re a skeptic of traditional matchmaking or a romantic at heart, this show is poised to capture the essence of love in its purest form.

You do matchmaking with your wife, what’s that like?
My wife plays an important role, the main role in finding women from her network. There are so many things a man will not be able to understand, and women can surpass him in knowledge in this domain. It’s harder for women to approach to look for marriage than men. I believe sometimes men see a female psychologist to understand the female perspective. Our sisters are great leaders, and we have to support them in every field of knowledge so that they can also deliver their knowledge and experiences to Men and women in the community.
Were there any challenges?
The only challenge was to get people to talk about their own stories, to open up about such a personal matter. Nelson Mandela said, “Education is the most powerful weapon you can use to change the world.” We should be sharing these stories to inspire others, even share the sad stories – highlight the reasons for divorce so that people know they are not alone and they can learn to avoid problems in the future. This is beneficial for Muslims to learn about Islamic processes of marriage, and also to Non-Muslims, who would be surprised by watching the show and learn about the positives of traditional matchmaking.
With the divorce rate very high, what do you think are the biggest reasons for this?
People rush into marriage without preparation. The Islamic input is important when dealing with your spouse in times of conflict, but it is better to invest in marriage counselling. There must be a follow-up. I invite the couples to come and pray with me at the mosque, and they absolutely love that experience. There needs to be a change, to look at the characteristics of the person. Especially when kids come, there is a need for the couple to be able to adapt. It is better to invest in the relationship first through marriage, then the other way around (haram relationships), and it is better to not enter a relationship quickly otherwise it would break. There should be at least a six-month engagement.
You mentioned in the series that you’re not a fan of the Muslim marriage Apps. Why?
With these Muslim marriage “dating” apps, users go through people very quickly. There is no third party, mediating the courtship. Looking beyond the digital, there needs to be a “soul attraction” through meeting in person – body language is important. These apps focus on outside appearance and not meeting people. It’s also a superficial way of thinking – filtering people without looking at their deep qualities and values.
How can Matchmaking and Islamic Marriage processes be better?
Oftentimes, couples do not seek solutions from marriage counselors. The Islamic perspective should be combined with counseling and the psychological perspective. A man may be good on his own, but not in a marital relationship. Amongst the different acts of worship, establishing and taking care of your spouse is one of them. We need people to invest in their marital relationships through overcoming challenges and hardships. I believe that the role of the woman is that of a leader in this field. Women feel certain things, they have an incredible intuition and I have learnt so much from my wife, who I was matchmade with. We recommend there should be a group of male and female professionals involved in the marital process – that would make a big difference. The role of women in the family arbitration committees at the mosque is vital to give that understanding and comfort.
How was the filming with SBS?
I’m so grateful to the SBS team for being involved in such a great and important show, to teach both Muslim and non-Muslims the sacredness of Islam and the importance of matchmaking. I admired how the SBS staff researched and equipped themselves with an understanding of Islamic principles before doing the show and coming to the mosque. They were so understanding. I did not find any challenges in filming.
The Matchmakers premieres on Wednesday 14 February on SBS and SBS On Demand from 8.40pm.


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