Starting as a small retail butchery in the heart of Punchbowl, Sydney, over two decades ago, Fettayleh is now among the leading suppliers of quality and reasonably-priced Halal meat to the Australian food industry including supermarket giants Coles and Woolworths.
The family run business was begun by the Fettayleh family and is now in the hands of brothers Ahmad and Mohamad Fettayleh, who share a passion and respect for quality meat and the art of butchery & Smallgoods.
Ahmad’s vision was to become Australia’s best known Halal wholesaler by providing genuine Halal products that adhere to the strict standards of the toughest Halal certification boards in Australia. He intended to do this without the high price tag that is normally associated with Halal meats.
Fettayleh’s dedication to being an industry leader was recognised in 2014 when the company received bronze, silver and gold awards for their products at the Sydney Royal Wine, Dairy and Fine Foods Show.
The company’s consistency in quality deliverance earned further laurels showcased by the Champion Medal in the Smallgoods category it won in the year 2016. This year Fettayleh will be looking to defend this great achievement, a first for an Australian Muslim owned Halal business.
The company is known for their creation of a versatile range of products that exceed industry expectations in a state of the art HACCP, HALAL and EXPORT approved facility.
From retail-packed smallgoods and hand slaughtered chickens to on-the-go burger patties and kebab sticks, Fettayleh produces a wide range of goods for Australian families situated in the convenience of local supermarkets.
Fettayleh Smallgoods is also a corporate member with the Australian Arab Chamber of Commerce and Industry (AACCI). The AACCI is the only peak national body association for two-way trade and investment between Australia and the Arab League countries.
AACCI’s mission is to assist Australian companies such as Fettayleh smallgoods in exporting and expanding into Middle East and North African (MENA) markets as well as entice Arab companies looking to invest in Australia. AACCI’s NSW State Chair Mohamed Hage continues efforts to expand the volume of bilateral trade and investment between Australia and the MENA region with over 200 direct flights to the region each week.
AACCI specializes in providing members with commercial intelligence, business matching and networking opportunities, with a goal to expand two-way trade and strengthen economic and political cooperation between Australia and the Arab world (more information on AACCI can be obtained at www.austarab.com.au).
Thus, AACCI has facilitated Fettayleh strong community support and positive reception in those countries that they now export too, despite its relatively new entrance to the international market. Furthermore, due to these partnerships, the company has now seen growth as a business, fuelling its intentions to one day become a household name for the 1.8 billion Muslims all over the world.
Fettayleh is a thriving member of the Smallgoods community and prides itself on its wholesale production processes and standards of delivery. It consistently provides its customers with reliable and prompt deliveries of quality Smallgoods & fresh meat.