The Premier’s Multicultural Communication Awards 2022 were presented at an event on Thursday 8 September at Sydney Theatre Company at Dawes Point where the finalists were announced and winners presented with awards by the Premier of NSW, Dominic Perrottet and Minister for Multiculturalism, Mark Coure.
Hajjeh Maha Abdo (right), CEO of Muslim Women Australia receiving the award for Best Use of Digital and Social Media at PMCA 2022.
Muslim Women Australia won the award in Best Use of Digital or Social Media Award category for their ‘On Purpose’ podcast, a campaign based on a podcast, primarily aimed at Muslim communities to increase awareness and education about domestic and family violence, agency of Muslim women, and advocacy in the family and on a community level more generally.
MWA team.
Podcast discussions covered the topics of family cohesion, advocacy of Muslim women, concepts of masculinity, and the effects of discrimination in the Muslim community. Podcasts were made available as whole episodes, as well as short snippets on various social media platforms.
Boushra Elkheir
Boushra Elkheir, a journalism student at the University of Technology Sydney won Alan Knight Student Award for her documentary ‘COVID in the West’ highlighted what life was like in Western Sydney during Sydney’s lockdown in 2021.
This documentary captured the day-to-day activities of the multicultural community in Western Sydney and shed a light on the community’s reactions to imposed restrictions when compared to Sydney’s East and north.
SBS Dari and Pashto producer Mujeeb Muneeb, SBS Program Manager Andrew Bolton, SBS Head of Language Content Davide Schiappapietra and SBS Pashto Executive Producer Abdullah Alikhil.
The winner in the category of Publication of the Year was SBS Dari/SBS Pashto for a special series of 12 articles and podcasts in Dari and Pashto called ‘Life in Australia’ was conceptualised and commissioned to meet the needs of the sudden humanitarian intake from Afghanistan in August 2021.
More than 4,000 people were evacuated to Australia in a ten-day airlift from Kabul and more than sixteen thousand visas have been set aside by the Australian government over coming years for people from Afghanistan.
The series of 12 podcasts and articles summarises what a new arrival could need in-language to ‘feel at home’ in Australia – covering issues such as housing, education, employment, immigration, buying a car etc.
The winner of the Best Audio Report was National Ethnic and Multicultural Broadcasters Council (NEMBC MEDIA).
The audio is a 5-minute news bulletin produced in over 28 languages daily since May 2020 at the start of the COVID-19 pandemic in Victoria & recently in NSW. The daily news is broadcast on community radio stations 75 times a week in Victoria and 32 times a week in NSW.
The multilingual news service has been able to reach millions of culturally and linguistically diverse communities through radio broadcasts and innovative online strategies.
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