A photo of two young Muslim girls was used in a billboard to promote Australia Day 2017. The same groups who complain ‘Muslims don’t assimilate’, complained about the photo of Australian Muslims celebrating Australia Day. Due to this pressure the billboard was removed.

Dee Madigan, Executive Creative Director of Campaign Edge created a gofundme page to raise money and fund a billboard and print campaign featuring these two girls promoting Australia Day. Over $168,000 has been raised so far. #PutThemBackUp billboards have been put up in Melbourne, Brisbane, Canberra and Sydney.