For Saman, standing behind her colourful stall of hand-decorated desserts and artisan chutneys, the Women’s Business Expo 2025 was more than just another day of trade. It was the culmination of years of quietly nurturing a passion while balancing family and work.
As Auburn Town Hall filled with visitors on that bright Sunday morning 4 May, Saman’s eyes sparkled not just from excitement at the eager customers sampling her treats, but from the energy of being surrounded by women like her: ambitious, creative, determined.
Organised by the Sisters Wing of the Islamic Circle of Australia and New Zealand (iCAN), this year’s Expo turned the town hall into a vibrant space of commerce, culture, and community connection. With over 45 stalls representing women-led businesses, the event showcased the richness of Sydney’s entrepreneurial talent.
A living tapestry of enterprise
The hall buzzed with activity as guests wandered between stalls that offered a sensory feast and a celebration of creativity. The aromas of biryani, haleem, and fragrant chai drifted through the space, mingling with the sweetness of homemade cakes and biscuits.
Each table told a unique story, of home kitchens turned into thriving businesses, of recipes passed down through generations, and of women determined to share a piece of their heritage.
Beyond the food, the Expo brimmed with artistry. Visitors browsed elegant modest fashion collections, delicate jewellery, gift boxes, and intricate home décor.
Henna artists transformed hands into works of art, while nearby, stalls displayed children’s books, Islamic literature, and personal memoirs.
A dedicated publishing corner encouraged aspiring authors, while creative community media platforms like AMUST and Pahchan TV offered guidance on storytelling and amplifying women’s voices.
More than business: A platform for change
While the marketplace was the heart of the Expo, its purpose extended far beyond commerce. Throughout the day, attendees were invited to engage with ideas that inspire collective growth and empowerment.
The Expo featured talks and workshops from women leaders, politicians, and professionals, all united in their message: that economic participation is a vital path to stronger, more inclusive communities.
Dr Javeria Saeed, Central President of the Sisters Wing, opened the event by expressing pride in how the Expo had evolved into a dynamic platform for women’s ambitions. She emphasised the importance of connection and unity in building meaningful futures.
Community leaders like MP Lynda Voltz and Councillor Dr Betty Green addressed the practical and social dimensions of entrepreneurship.
Voltz encouraged women to navigate the formal processes of business registration and government support schemes with confidence, while Dr Green reflected on how women’s economic strength plays a crucial role in reshaping communities for the better. Both underscored that supporting women’s enterprises means investing in the wellbeing of all.
The audience also witnessed representations from representatives of organisations such as Islamic Relief Australia, Cultural Diversity Network Inc., Gaza Australian Program, and the National Zakat Foundation. Their presence symbolised a shared commitment to advancing the role of women as leaders and changemakers.
Honouring courage and creativity
One of the most moving moments came during the awards ceremony. NSW State President Sister Rabia Saeed led the proceedings, celebrating women whose ventures have made meaningful contributions to their communities. Rather than focusing solely on commercial success, the awards highlighted resilience, social impact, and innovation.
Among the honorees was Samina, who spoke of the personal and collective journey that brought her to this moment, a journey of balancing dreams with responsibilities and overcoming barriers that too often stand in women’s way.
Another recipient, Shafaq, founder of Pahchan TV, reflected on how economic empowerment gives women the tools to make safer, stronger choices for themselves and their families. Each story shared from the stage added to the Expo’s atmosphere of encouragement and hope.
A collective achievement
State Secretary Sister Saima Shams closed the day by recognising the dedication of all who contributed, from the volunteers and stallholders to the organisers and attendees.
She spoke of how the Expo embodied the spirit of iCAN’s mission: to create spaces where women’s talents are recognised, supported, and celebrated.
Across the day, one truth became clear: the Women’s Business Expo 2025 was far more than a marketplace. It was a living example of what happens when women are given the space and support to lead, to innovate, and to build futures together.
The friendships forged, the knowledge shared, and the networks strengthened will continue to ripple outward, inspiring new ventures and new dreams.
Looking ahead
As visitors left the hall, arms filled with handmade goods, books, and sweet treats, many paused to reflect on what the day had meant. For first-time entrepreneurs, it was a chance to take bold first steps.
For experienced businesswomen, it was an opportunity to mentor and uplift others. For the community, it was a reminder that when women thrive, everyone benefits.
Plans are already underway for future initiatives that will build on this momentum.
And as Samina packed up her stall at the end of the day, she did so with a sense of pride, not just in what she had sold, but in what she had been part of: a movement of women supporting women, shaping a stronger, more inclusive future.
This feature is contributed by iCAN Sisters Wing. The Islamic Circle of Australia and New Zealand (iCAN) is a community organisation dedicated to promoting social welfare, education, and empowerment through faith-based initiatives and grassroots engagement.
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