Almost 50 Sydney women gathered on Wednesday 17 February 2021 at Atlantis on the Bay, Brighton Le Sands to help people suffering in Lebanon motivated by social media influencers and former instructors to donate funds. The speakers included Nora Al Sarray, Safa Al Chami, Asma Chaouk, Tamana Ehsan and Soukina Kassir.

It all started when social media influencer and former instructor, known by the name of Juelliet, started receiving pleas for help from families in financial hardship, living in Lebanon and other countries.

“I just couldn’t sit there and do nothing about it. I just couldn’t be posting stories of me in cafes while my fellow brothers and sisters were suffering overseas,” Juelliet explains.

Having lived overseas for over twenty years and seen the hardships people go through there with her own eyes, her passion to help was unstoppable.

“It was actually a challenge. To have people donate when you are not an organisation or charity is something that requires some kind of trust from people. Alhamdullilah, we were overwhelmed by the trust people put in us- some people who hadn’t ever met us face to face-only over social media.”

With the power of social media becoming a real thing in 2021, Juelliet decided to collaborate with event planner and photographer, Nora Al Sarray, who had also toyed with the idea while back with some friends and put their Instagram platforms to good use.

“Juelliet just messaged me one late night about the idea and I was just so excited to get down to it,” Nora narrates.

One idea led to the next and before they knew it, Juelliet and Nora, both mums to two children and leading their own work and study lives, had organised a lunch in which they would make money by selling tickets to attend.

They also threw in speeches by several other influencers and a raffle to entice ladies to attend.

“People usually attend these events without a cause. Just to socialise, meet knew people and have fun. And that’s all good. So why not do it for a good cause?” Nora stated.

And that’s exactly what Juelliet and Nora were betting on and the turn out for the event was great. Social media influencers, speakers, motivators, businesswomen, managers and models from different parts of the community showed up and as a result, Juelliet and Nora were able to make some money enough to help around 15 families in the Middle East.

“With what’s going on in the Middle East right now, with the COVID-19 crisis and financial crisis in most countries like Lebanon for example, there is no better time to help.

We still got a long way to go but every journey starts with a small step,” Juelliet stated.

Being an instructor and seeing a lot of students drop out of college because they couldn’t afford tuition, Juelliet knows just how much these donations will make a difference in some people’s lives.

“It’s always good to give. It’s what makes the world go round. It’s our duty as Muslims and as human beings. You’re only civilised when you think about making the world a better place. Thank you to each and every person who donated, sponsored and supported our cause in one way or another,” Juelliet concluded.