Taking risks at the right time can lead to a lifetime of success. For Director of Alliance Project Group, Rouad El Ayoubi, starting his own business was a calculated risk.

“In this journey there are a lot of hard work, a lot of risks, but eventually you get the return of the hard work and you see the fruits of your successful business,” the Director said.

With over 17 years of experience in the property and construction industry, El Ayoubi’s passion and dedication led to implement a strong and sustainable business.

Alliance Project Group has been leading the construction industry for the past five years in excellently executing high quality construction and turnkey projects.

Alliance Project Group have delivered a number of successful multimillion-dollar projects.

According to the Australian Bureau of Statistics, more than 60 percent of businesses cease operating within the first three years of starting.

That startling figure is a stark reminder how difficult it is to go from an idealistic vision to a successful reality.

Being in the property and construction industry requires leadership, it can be at it’s best – quite a cut throat industry.

With hard work and perseverance, Mr El Ayoubi led his business from his vision into a successful reality.

Alliance Project Group was successfully awarded the design and construction projects of many well-known buildings around Sydney located in Burwood, Hurstville, Epping, Westmead, and Auburn.

“We have completed various Design & Construct projects that we have completed using various leading engineering construction techniques to the upmost quality and standard that our clients have come to expect from Alliance Project Group,” El Ayoubi said.

Along with offering services that range between Residential, Commercial, Industrial, Civil, Educational Facilities, Health & Aged Care Facilities, Hospitality and Retail Projects, the company offers turnkey solutions to meet all of their clients’ needs.

El Ayoubi, with his passion in developing Alliance Project Group, dedicated himself to the functions of business development, along with supervising the financials, mentoring staff, and assisting in pre-delivery and pre-planning stages.

The Journey

El Ayoubi had a few mentors along the way, during his work experience in large corporates where he was exposed to different types of managers.

These mentors helped him to implement what he learned and gave him the encouragement to keep moving forward.

El Ayoubi realised that once he started his business, there was no point of return, defeat or failure – it just was not an option. This motivated him to ensure that the business needed to stand on its own feet no matter what kind of challenges and struggles he had to face.

El Ayoubi focussed his vision on what he wanted to achieve by setting short and long term goals.

Going from a business that had no profit for many projects, he has now reached one of his greatest goals, turning over a $100M a year.

This is quite an impressive feat, especially within the construction industry – where you always need to calculate the steps to meet the customers’ needs and wants.

Advice to Budding Entrepreneurs

El Ayoubi advises budding entrepreneurs to seek out, work hard and focus on what you are good at along with putting your time and passion to succeed.

“Australia is a wonderful country and it is the land of opportunities. The opportunities are there, you just need to seek it, you just need to work hard for it, nothing comes on a silver platter,” he said.

There is a clever balance required between education and experience when it comes to success.

On the one hand, education is highly regarded in Australia and a degree is a basic requirement to get anywhere.

On the other hand, it is essential to have practical experience in your field – to show that you know how to apply the knowledge.

For a lot of budding entrepreneurs – getting that practical experience for the first time can be difficult.

Being open to all opportunities, whether it’s paid or not, is all about the exposure to different situations which could eventually lead you to success.

El Ayoubi gives a stark reminder about risk and adversity. “Taking the risk is great, but also my advice is to learn from every journey and experience around you. See the good and the bad, and try not to repeat the bad by focusing on your strength and dedicating yourself to what you want to do later on.”

El Ayoubi’s success demonstrates to young entrepreneurs that business and entrepreneurship is not about getting rich quick, that it takes time and requires long-term vision.