The Pelvic Expert founded by Heba Shaheed and Nabeil Alam won $15 000 as first prize for the UNSWBusiness School’s Peter Farrell Cup.

“So proud to have won the UNSW Business School Peter Farrell Cup, which unbelievably was a unanimous decision by the judges.” Our $15K First Prize came in today and we are so excited about the progress we will make with this. Thank you UNSW Innovations & UNSW Business School team and judges Maureen Murphy, Jeffrey Tobias, Fleur Filmer, Marisa Warren, Franki Chamaki, Merlin Allan, Elizabeth Eastland and Alex Metelerkamp.”