Peter Gould ( is a celebrated designer, creative entrepreneur and artist. His innovative, award-winning work is highly sought after globally and it has touched millions with positive, inspirational creative projects.

He has won several awards, launched his own apps & games, created popular online platforms, teaches workshops internationally, and has work published in several books.

His journey toward exploring the world of Islamic creativity began in 2002 when he embraced Islam while studying graphic design. He travelled to cities with deep historical and artistic connection to Islamic tradition, which inspired him to create a series of personal artistic projects resulting in a fusion of classical Islamic design elements and his signature vibrant, fresh graphic style.

With an interest in contributing to the space of contemporary Islamic creativity, Peter started Gould Sydney (, a branding and design studio specialising in building brands, creative projects, events, and initiatives particularly in the space of the Islamic economy.

Gould Sydney is a unique influence behind many of the brands that have helped define the role and reach of modern Islamic brands. The founder of Hadith of the Day says, “Peter and his creative team have been our strategic design partners for over 5 years. We started working together when our content was reaching 2-3 million people per week and now with his creative direction we are reaching over 30 million people per week.”

Gould Sydney Team

In 2016, Peter joined Dubai-based Zileej ( as Chief Creative Officer to develop a new generation of lifestyle brands, products and creative experiences for Muslims.

One of these brands is 5Pillars which is a series of games that are also Islamic educational tools for the whole family to enjoy. Incorporating the best elements of classic boardgames, trivia, charades, and technology, the 5Pillars games provide thousands of learning opportunities for people of various levels of Islamic knowledge.

Peter says, “my hope for Zileej is to help set new standards in imaginative, fun, creative products and brands for Muslims, that will inspire a new generation of entrepreneurs. It’s a truly exciting space to be a part of.”