The 25th Australian Multicultural Marketing Awards were announced on Tuesday 25 November at a gala reception at the Sydney Opera House.

The awards, conducted by Multicultural NSW, recognise the achievements of government agencies, businesses and community groups which successfully implement marketing strategies tailored for culturally diverse communities.

The Fifth Bankstown Islamic Charity Projects Association (ICPA) Scout Group was chosen from 18 other AMMA finalists to take out the SBS People’s Choice. The Scout group promotes social cohesion through education activities and services for Muslim youth.


Mr Ziad El Daoud, Dr Ghayath Al-Shelh of ICPA with  Mr Michael Ebeid, Chief executive officer SBS

The Chinese Precinct of Commerce was named winner of the Communities Category of the Awards for a campaign to motivate and enthuse members of the Chinese Australian community to embrace commemorations for Centenary of Anzac.

The Australian MEFF Consortium, organisers of the Multicultural Eid Festival & Fair was one of three finalists in this category and MEFF 2014 promo together with an interview by MEFF CEO, Mobinah Ahmad was screened at the Opera House.

Greater Western Sydney Giants Football Club was named as the winner of the Big Business Award at the Australian Multicultural Marketing Awards, a NSW Government initiative, for its success in promoting the Aussie Rules Football to migrant communities.

CEO of Multicultural NSW, Mr Hakan Harman said he was delighted with the response to the new format adopted for the 25th edition of the annual Awards.

“Since culturally diverse is who we are as Australians, messaging and programs that speak to all the people of Australia are essential elements of any marketing campaign.

The Australasian Muslim Times AMUST won the Australian Marketing Award in the small business category back in 1992.



Business Innovation: eTranslate – Employing an App to Measure the Mood of our Cultural Communities

Big Business: GWS Giants Football Club – Many Cultures Game, Multicultural Round

Small Business: Elegant Swallow Pty Ltd – Employing Cultural Foods as a Marketing Tool

Public Sector: Auburn City Council – Refugee Camp In My Neighbourhood

Communication: Cultural Perspectives – Digital Switchover Campaign

Arts and Culture: 4A Centre for Contemporary Asian Art – Vertical Villages

Communities: Chinese Precinct Chamber of Commerce – Chinese Community Celebrating the ANZAC Centenary

Youth: Cultural Infusion – Cultural Harmony and Inclusion Education Programs; Islamic Charity Projects Association – 5th Bankstown Scout Group (Certificate of Encouragement)

Education: TAFE NSW- Hunter TAFE; Beyond ESOL: A Vocational Pathways Approach (Certificate of Encouragement)

SBS People’s Choice Award: Islamic Charity Projects Association – 5th Bankstown Scout Group