The Multicultural Eid Festival & Fair (MEFF) provides a fantastic opportunity for business and finance in Sydney and Australia at large. As MEFF celebrates its 30th anniversary in 2014, it has been a demonstration of Muslim economic enterprise, besides being an avenue for social interactions, joyfulness and Eid festivities.
Australian Muslims own businesses in various sectors of the economy. These businesses include retailing, butchery, accounting services, financial services including Islamic finance, manufacturing, real estate, taxis & transportation, home & gardening, furniture, automotive, Halal food & beverages, travel agency, clothing & accessories, computers & IT, jewellery & watches as well as books.
MEFF at the Fairfield Showground in the West of Sydney is an exhibition of almost all sectors of Australian Muslim business. It covers various industries such as Islamic finance, retail, food & beverages, entertainment and charity organisations. The variety of stalls represents Jewellery, Perfumes, Gifts, Toys, Shoes, Islamic Art, Hijabs, Abayas, Clothes, Books, Islamic DVDs, African Fashion, Afghan Fashion, Indian Fashion, Handbags, Henna, Prayer Mats and so on. The food stalls at MEFF provide delicacies from all corners of the World. It has thrilling rides, big Ferris wheel, claw, dodgem cars, round ups, face painting, camel & pony rides, animal farms and spectacular fireworks for entertainment of all ages.
On a yearly basis, a large scale business operation is conducted by MEFF. Up to 30,000 people come through the gate on the Fair day; there are over 125 stalls and over 20 rides; in excess of 25 Muslim cultures are represented in performances; over 200 guests from political and community leaders attend its luncheon. It distributes up to 10,000 free souvenirs and show bags to the patronage of this festive event.
Apart from trading of goods and services, this Fair creates a unique opportunity for business networking. MEFF luncheon and the entire event is a fertile ground for entrepreneurs, academicians, political and community leaders to discuss and plan for projects to benefit the Muslim as well as the larger Australian community. In the recent MEFF luncheon, interactions in relation to Islamic financial products, Muslim schools and charitable activities were noticed around the tables.
Over the decades, multiculturalism as a whole significantly boosted the economic performance of Australia and mostly New South Wales. Diverse ethnic entrepreneurs played a vital role in directing trade and investment through home countries and creating cross-cultural markets for Australia. This is evident in various sectors of the Australian economy such as mining, commodities, agriculture, Halal meat, dairy products, financial services and education. MEFF is certainly a contributor to this economic and business expansion of the Australian economy.
The large scale economic activities of MEFF will continue to help create employment opportunities and incomes for Muslim families. No doubt, in the next 30 years, MEFF will further enrich our lives through promoting festivities and business opportunities for the benefit of all Australians.