Halal matters: its management in Australia

The media has the capacity to shape public opinion and change public perception on critical issues. Nonetheless, the primary goal of the media is to inform, criticize and educate the recipients (public) on different subjects rather than exploit the sentiments of the public with the intent of deriving commercial and political gains.  Journalism, which is a core element of the media, is a discipline of collecting, verifying, analysing and presenting the stories in a fair and neutral manner to the public. While global media plays a major role in providing timely information and knowledge on current affairs using modern technology; the misuse of technology is also crossing the ethical limits of journalism. Exposure to faiths, cultures and other elements of human sociology through global media and social media have demolished the territorial boundaries among people of different backgrounds.  In this multimedia age, the digital contents of the media are playing an imperative role in societies through breaking news, attracting stories, and talk shows. The revolutionary change in the media industry, means that a journalist can make a difference on critical issues and sensitive matters through their professional work. In this situation, what is the role of journalists, writers and academics? It is commonly these groups work in the common interest of the public which is the pursuit to live peacefully and respectfully with others. Therefore, it should be the...

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